Project profile — Broadcasting for Change: Empowering Young Women Through Media in Tanzania

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Overview

Overview

Broadcasting for Change: Empowering Young Women Through Media in Tanzania - Overview
CA-3-P006798001
$7,800,034
BBC Media Action
2019-09-24 - 2024-04-30
Operational
Country / region • Tanzania (100.00%)
Sector • Basic Education
Basic life skills for youth (11231) (10.00%)
• Government And Civil Society, General
Democratic participation and civil society (15150) (30.00%)
• Government And Civil Society, General
Elections (15151) (10.00%)
• Government And Civil Society, General
Media and free flow of information (15153) (25.00%)
• Government And Civil Society, General
Ending violence against women and girls (15180) (15.00%)
• Communication
Radio/television/print media (22030) (10.00%)
Policy marker • Gender equality (principal objective)
• Youth Issues (principal objective)
• Climate Change Adaptation (not targeted)
• Environmental sustainability (cross-cutting) (significant objective)
• Participatory development and good governance (principal objective)
• Climate change mitigation (not targeted)
• Biodiversity (not targeted)
• Desertification (not targeted)
• Trade development (not targeted)
• Indigenous Issues (not targeted)
• Children's issues (not targeted)
• ICT as a tool for development (not targeted)
• Urban issues (not targeted)
• Nutrition (not targeted)
• Disability (not targeted)
• Disaster Risk Reduction(DRR) (not targeted)
Description and results

Description

The project aims to empower young women and girls across Tanzania to make their own decisions regarding their social, economic and political rights, by launching a new iteration of its nationally recognized youth radio show "Niambie" centered on transforming young women and men's attitudes towards women's rights and gender equality. Project activities include weekly radio programmes, daily social media content and live community events that focus on a wide range of women’s rights issues and promoting gender equality. The project also builds connections, linkages and referrals to locally available services that support the social, economic and political rights of young women and girls. The project works to expand the reach of the show’s media content, reinvigorate its audio output, and invest in visual content for social media and television. In parallel, the project trains a new generation of young women and men presenters and producers to lead and develop local sister-shows that promote gender equality and raise awareness on issues affecting women and girls in Tanzania. By working closely with the government, civil society and multilateral organizations, the project also amplifies the gender equality messages of these partners.

Expected results

The expected outcomes for this project include: (1) strengthened production of gender-sensitive and gender-transformative media that supports the social, economic and political rights of young women and girls; (2) increased supportive attitudes by young women and men towards young women’s social, economic and political participation; and (3) increased use by target audiences of services and resources that support the social, economic and political rights of young women and girls.

Financials

Financials


Original budget $2,050,000
Planned Disbursement $1,437,119
Transactions
Transaction Date Type Value
29-07-2022 Disbursement $542,772
20-12-2022 Disbursement $891,207
Country Percentages by Sector
Related information

Related information

Broadcasting for Change: Empowering Young Women Through Media in Tanzania - Related information
Related links
Partner website — BBC Media Action
Global Affairs Canada
WGM Africa
Aid grant excluding debt reorganisation
Bilateral
Project-type interventions
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