Project profile — Empowering Women through Sustainable Entrepreneurship in Morocco

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Empowering Women through Sustainable Entrepreneurship in Morocco - Overview
CARE Canada (CA-CRA_ACR-0010011116)
2018-05-14 - 2023-12-31
Country / region • Morocco (100.00%)
Sector • Government And Civil Society, General
Women's rights organisations and movements, and government institutions (15170) (60.00%)
• Business And Other Services
Business support services and institutions (25010) (20.00%)
• Business And Other Services
Business Development Services (25030) (20.00%)
Policy marker • Gender equality (principal objective)
• Environmental sustainability (cross-cutting) (significant objective)
• Participatory development and good governance (not targeted)
• Trade development (not targeted)
• Biodiversity (not targeted)
• Climate change mitigation (not targeted)
• Climate Change Adaptation (not targeted)
• Urban issues (not targeted)
• Desertification (not targeted)
• Children's issues (not targeted)
• Youth Issues (not targeted)
• Indigenous Issues (not targeted)
• Disability (not targeted)
• ICT as a tool for development (not targeted)
Description and results


The purpose of the project is to economically empower rural women in Morocco’s Marrakesh-Safi region. The project seeks to increase women’s decision-making power over their businesses, to improve business development support services’ responsiveness to gender equality issues, and to engage communities in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship. The project seeks to ensure that women have genuine, full control over the assets, technologies, finances and benefits of their economic activities and that gender stereotypes are significantly reduced and eliminated in the rural communities of the Marrakesh-Safi region. Project activities include the following: (1) implementing perennial and inclusive groups of Village Savings and Loans Associations (VSLAs) for marginalized women, and providing these women with training to foster their personal development and promote more efficient financial management; (2) guiding women-led cooperatives in developing ties with financial institutions and credit sources so they can implement their business plans; (3) training business support institutions and civil society organizations to support women-led businesses and to use dialogue instruments to reduce the gender-related barriers facing women’s entrepreneurship; and (4) training targeted households so that tasks are divided fairly and there is greater acceptance of women’s involvement in economic matters.

Expected results

The expected results for this project include the following: (1) women’s decision-making power over their businesses is increased; (2) business development support services are more responsive to gender equality issues; and (3) communities are engaged in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship.

Results achieved

Results achieved as of March 2023 include: (1) created 72 village savings and credit associations (AVEC); (2) launched training of trainers for 60 village facilitators on AVEC methodology as part of the exit strategy; (3) created 122 microenterprises; (4) organized mini-markets alongside training courses for microenterprises; (5) supported five microbusinesses in implementing their business model through the National Program for the Support and Financing of Microbusinesses in Morocco (FORSA); (6) strengthened 15 cooperatives from the third cohort and organized literacy sessions for AVEC members and cooperatives; (7) organized three pitch events for cooperatives, attended by 15 women from microbusinesses; (8) supported cooperatives at fairs that were revitalized after COVID-19; (9) completed a training of trainers cycle in gender and equitable household management (GGEM) with eight civil society organizations (CSOs) already identified and four newly selected; (10) launched the preparation of a toolbox for selected CSO trainers; (11) carried out a diagnosis of knowledge and mobilization, and a preparatory workshop with the trade support institutions (TSIs) that will be taking part in the gender and public policy training cycle; and (12) organized two round tables with women leaders and regional and national TSIs.



Original budget $0
Planned Disbursement $1,115,459
Transaction Date Type Value
07-09-2023 Disbursement $511,804
Country Percentages by Sector
Related information

Related information

Empowering Women through Sustainable Entrepreneurship in Morocco - Related information
Related links
Partner website — CARE Canada
Global Affairs Canada
EGM Europe, Arctic, Middle East and Magh
Aid grant excluding debt reorganisation
Project-type interventions

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