Project profile — Empowering women through sustainable entrepreneurship in Morocco


CARE Canada (CA-CRA_ACR-0010011116)
2018-05-14 - 2023-12-31
Global Affairs Canada
EGM Europe, Arctic, Middle East and Magh

Country / region 

• Morocco (100.00%)


• Government And Civil Society, General: Women's rights organisations and movements, and government institutions (15170) (60.00%)
• Business support services and institutions:
Business support services and institutions (25010) (20.00%)
Business Development Services (25030) (20.00%)

Policy marker 

• Gender equality (principal objective)
• Environmental sustainability (cross-cutting) (significant objective)
• Participatory development and good governance (not targeted)
• Trade development (not targeted)
• Biodiversity (not targeted)
• Climate change mitigation (not targeted)
• Climate Change Adaptation (not targeted)
• Urban issues (not targeted)
• Desertification (not targeted)
• Children's issues (not targeted)
• Youth Issues (not targeted)
• Indigenous Issues (not targeted)
• Disability (not targeted)
• ICT as a tool for development (not targeted)


The purpose of the project is to economically empower rural women in Morocco’s Marrakesh-Safi region. The project seeks to increase women’s decision-making power over their businesses, to improve business development support services’ responsiveness to gender equality issues, and to engage communities in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship. The project seeks to ensure that women have genuine, full control over the assets, technologies, finances and benefits of their economic activities and that gender stereotypes are significantly reduced and eliminated in the rural communities of the Marrakesh-Safi region. Project activities include: (1) implementing perennial and inclusive groups of Village Savings and Loans Associations (VSLAs) for marginalized women, and providing these women with training to foster their personal development and promote more efficient financial management; (2) guiding women-led cooperatives in developing ties with financial institutions and credit sources so they can implement their business plans; (3) training business support institutions and civil society organizations to support women-led businesses and to use dialogue instruments to reduce the gender-related barriers facing women’s entrepreneurship; and (4) training targeted households so that tasks are divided fairly and there is greater acceptance of women’s involvement in economic matters.

Expected results 

The expected results for this project include: (1) women’s decision-making power over their businesses is increased; (2) business development support services are more responsive to gender equality issues; and (3) communities are engaged in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship.

Results achieved 

Results achieved as of March 2023 include: (1) created 72 village savings and credit associations (AVEC); (2) launched training of trainers for 60 village facilitators on AVEC methodology as part of the exit strategy; (3) created 122 microenterprises; (4) organized mini-markets alongside training courses for microenterprises; (5) supported five microbusinesses in implementing their business model through the National Program for the Support and Financing of Microbusinesses in Morocco (FORSA); (6) strengthened 15 cooperatives from the third cohort and organized literacy sessions for AVEC members and cooperatives; (7) organized three pitch events for cooperatives, attended by 15 women from microbusinesses; (8) supported cooperatives at fairs that were revitalized after COVID-19; (9) completed a training of trainers cycle in gender and equitable household management (GGEM) with eight civil society organizations (CSOs) already identified and four newly selected; (10) launched the preparation of a toolbox for selected CSO trainers; (11) carried out a diagnosis of knowledge and mobilization, and a preparatory workshop with the trade support institutions (TSIs) that will be taking part in the gender and public policy training cycle; and (12) organized two round tables with women leaders and regional and national TSIs.

Budget and spending 

Original budget $0
Planned disbursement $0
Transaction Date Type Value
07-09-2023 Disbursement $511,804
26-03-2024 Disbursement $1,716,000
Country percentages by sector
Type of finance Aid grant excluding debt reorganisation
Collaboration type Bilateral
Type of aid Project-type interventions
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