Project profile — Empowering Women through Sustainable Entrepreneurship in Morocco

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Empowering Women through Sustainable Entrepreneurship in Morocco - Overview
CARE Canada (CA-CRA_ACR-0010011116)
2018-05-14 - 2023-12-31
Country / region • Morocco (100.00%)
Sector • Government And Civil Society, General
Women’s equality organisations and institutions (15170) (60.00%)
• Business And Other Services
Business support services and institutions (25010) (20.00%)
• Business And Other Services
Business Development Services (25030) (20.00%)
Policy marker • Gender equality (principal objective)
• Environmental sustainability (cross-cutting) (significant objective)
• Climate change mitigation (not targeted)
• Indigenous Issues (not targeted)
• Biodiversity (not targeted)
• Children's issues (not targeted)
• Desertification (not targeted)
• Climate Change Adaptation (not targeted)
• Urban issues (not targeted)
• Participatory development and good governance (not targeted)
• ICT as a tool for development (not targeted)
• Trade development (not targeted)
• Youth Issues (not targeted)
• Disability (not targeted)
Description and results


The purpose of the project is to economically empower rural women in Morocco’s Marrakesh-Safi region. The project seeks to increase women’s decision-making power over their businesses, to improve business development support services’ responsiveness to gender equality issues, and to engage communities in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship. The project seeks to ensure that women have genuine, full control over the assets, technologies, finances and benefits of their economic activities and that gender stereotypes are significantly reduced and eliminated in the rural communities of the Marrakesh-Safi region. Project activities include the following: (1) implementing perennial and inclusive groups of Village Savings and Loans Associations (VSLAs) for marginalized women, and providing these women with training to foster their personal development and promote more efficient financial management; (2) guiding women-led cooperatives in developing ties with financial institutions and credit sources so they can implement their business plans; (3) training business support institutions and civil society organizations to support women-led businesses and to use dialogue instruments to reduce the gender-related barriers facing women’s entrepreneurship; and (4) training targeted households so that tasks are divided fairly and there is greater acceptance of women’s involvement in economic matters.

Expected results

The expected results for this project include the following: (1) women’s decision-making power over their businesses is increased; (2) business development support services are more responsive to gender equality issues; and (3) communities are engaged in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship.

Results achieved

Results achieved as of March 2022 include: (1) initiated activities with the 15 cooperatives of the third cohort (eight artisanal and seven olive); (2) identified, mobilized, and created 18 village savings and credit associations of the third cohort. The associations come from 16 small villages in different communes of El Haouz province; (3) completed literacy classes for these village associations and for the cooperatives of the second cohort. There were 22 classes in partnership with 15 associations and 324 participants; (4) provided a training cycle on gender and equitable household management to 100 female and 100 male community members (trainers from the selected civil society organizations gave the courses); (5) organized a brainstorming workshop on the social and solidarity economy with civil society organizations working with youth and women in different Moroccan regions; (6) organized a roundtable on the gender approach in the services of trade support and social entrepreneurship institutions; (7) prepared a national media campaign on women's participation in economic life and women's entrepreneurship; and (8) implemented a media plan.



Original budget $0
Planned Disbursement $1,204,764
Transaction Date Type Value
02-08-2022 Disbursement $195,415
18-01-2023 Disbursement $325,014
21-09-2022 Disbursement $478,045
Country Percentages by Sector
Related information

Related information

Empowering Women through Sustainable Entrepreneurship in Morocco - Related information
Related links
Partner website — CARE Canada
Global Affairs Canada
EGM Europe, Arctic, Middle East and Magh
Aid grant excluding debt reorganisation
Project-type interventions

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